The Engaging Brand podcast for business covering social media, managment and marketing invites Stan Phelps to?join?Anna Farmery to discuss how small things create big impressions
They discuss
- The difference between?Seth Godin's purple cow and?Stan's purple goldfish
- Why a goldfish? What are the factors for business success which can be created by word of mouth?
- Standing out in a sea of sameness by word of marketing based on experience
- How to create a brand signature to drive word of mouth through the customer experience
- What is customer experience? How it is not a process but a culture.
- How the little extras are an investment rather than a cost so measure the return on investment!
- How to develop extras based on either high value or low maintenance to create good customer service.
- What is good customer service? The concept of linking to the community.
Any thoughts? Then e-mail me at?anna@theengagingbrand.com,?join me on?twitter, ?or join me on to discuss it on?Google+
Source: http://www.blubrry.com/engaging/1321481/show-375-how-to-influence-by-word-of-mouth/
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